In a never ending battle to mask greed with talent, actors of all media are hoping to strike against several video game manufacturers. This stems from the lack of profit shares provided by the industry, which is "unfair". Industry leaders have stated: "In film or television, the actor's performance makes the experience. In video games, it does not." The industry admitedly doesn't need film actors, but they'll strike anyway in a daring attempt to bring balance to the force.