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Maybe if movie stars worked towards the sales of their games that they're in, then they could get some of the profits. You see stars go on Late Night Talk shows and promote their movies, commercials, and television shows/appearances ... but do you ever hear them even mention the video games that some of them are in?
No. It's just a flat paycheck, and they're done with it.
Even games who feature prominant stars playing the lead roles, those usually aren't your favorite characters... GTA:VC and SA being the most noteable; but I think that those voice actors get paid a pretty good salary, so they wouldn't complain.
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