the necessity basically comes from the business end. right now they offer two services: HD and analog. both are expensive, even though one is a much lower quality. the necessity is so that they don't have to continue offering a lower quality product and can focus on making the better product cost less for themselves and consumers (or something like that).
by 2009 hopefully the price will be about the same, or less, as basic cable is now, and it won't seem like such a screwover for consumers.
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