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They have very smart marketing ... and if you asked like 80% of people to name a Microbrewery, they'd name Sam Adams ... even though they haven't been a Microbrewery in like 20 years. The requirement for being a Microbrewery is like 12,000 barrels a year... they make like 2 million each month.
And their beer isn't very good, it's a slight step above cheap piss.
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